What actually is photorealistic CGI?

In the context of the work we carry our for our clients, we use the word 'photorealistic' to explain that the images we make are of such a high quality, that they can be mistaken for actual photos. Take this image on the right for example, if this wasn't on our website, if you found [...]

2017-12-22T17:18:54+00:00 December 22nd, 2017|Photorealistic CGI|

The history of CGI: from movies to marketing.

Let’s take a look at the history of photorealistic computer generated images (CGI), decade by decade to see what a fast-paced environment this has been, and what industries have felt the benefits: 1960s It hasn’t always been the ‘creative’ types who have had the knack of using computer software; the birth of the actual computer [...]

2018-03-19T20:03:21+00:00 December 10th, 2017|Photorealistic CGI|