Step 1 - Analyse the brief and communicate with the client should anything be unclear. Step 2 – Create clay models of the scene so that we can agree the overall layout of the scene: Step 3 – Once the basic layout is agreed on the clay renders we then start to add colour and [...]
Photorealistic CGI is no longer the sole domain of the movies and video games…many industries have started to adopt it as an extremely powerful way to solve problems and communicate a vision. Indeed, Photorealistic CGI has almost replaced 2D visuals in marketing, medicine, manufacturing, as well as interior and exterior design. Some of today’s most [...]
Furniture visualisation lifestyle renders can be an ideal way of achieving atmospheric and photorealistic visuals. Even the most difficult concepts and minute details are brought to life exactly the way you wanted them to look. The biggest manufacturers of furniture widely use architectural visualisation to lower the marketing costs. For example, IKEA’s latest catalogues were created in [...]
