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Virtual Reality and the disruption of architectural design…Is it inevitable?

Not so long ago, the idea of designing buildings entirely in a digital workspace was unheard of, but today Virtual Reality (VR) for architecture seems like a plausible possibility. Although the technology itself is still developing, its capabilities are improving exponentially. Now, in the hands of a few architects and designers, VR has the potential [...]

2018-11-09T15:02:54+00:00 November 9th, 2018|Architecture, Virtual reality|

Our 5 step process when producing computer generated interior design visuals

Step 1 - Analyse the brief and communicate with the client should anything be unclear. Step 2 – Create clay models of the scene so that we can agree the overall layout of the scene: Step 3 – Once the basic layout is agreed on the clay renders we then start to add colour and [...]

2018-10-29T20:55:19+00:00 October 29th, 2018|Interior Design, Photorealistic CGI|

How Architectural Designs benefit from Photorealistic CGI renderings

Photorealistic CGI is no longer the sole domain of the movies and video games…many industries have started to adopt it as an extremely powerful way to solve problems and communicate a vision. Indeed, Photorealistic CGI has almost replaced 2D visuals in marketing, medicine, manufacturing, as well as interior and exterior design. Some of today’s most [...]

2018-10-18T11:17:33+00:00 October 18th, 2018|Architecture, Photorealistic CGI|

The 8 Stages of creating a stunning 3D ‘furniture lifestyle’ render

Furniture visualisation lifestyle renders can be an ideal way of achieving atmospheric and photorealistic visuals. Even the most difficult concepts and minute details are brought to life exactly the way you wanted them to look. The biggest manufacturers of furniture widely use architectural visualisation to lower the marketing costs. For example, IKEA’s latest catalogues were created in [...]

2018-10-09T17:03:04+00:00 October 9th, 2018|Interior Design, Photorealistic CGI|

Architects: CGI Rendering or 3D animation for your building project?

CGI renders and 3D animations have helped produce some amazing results for Architects looking to influence investors and future customers. But how do you know which to choose for either your interior or exterior design projects? D Cube design produce both photorealistic architectural renderings and professional 3D animation and have put together this list of [...]

2018-09-25T10:15:08+00:00 September 25th, 2018|Architecture, Photorealistic CGI|

The Benefits of using CGI for your New Product Launch

When most people think of CGI they think of Hollywood blockbusters but don’t realise how much it is now being used across TV, Video Display, the Internet and in Print by marketing teams who have become savvy to its extensive benefits. It’s fair to say that there is a growing demand for CGI of industrial [...]

2018-09-11T16:49:14+00:00 September 11th, 2018|Photorealistic CGI|

Augmented reality: The Past, Present and Future

Augmented Reality (AR) has been around for longer than most people realise - numerous decades in fact. The recent advances in augmented reality and the growth in investments in the field give evidence that AR could soon be the next big commercial commodity. There can be some confusion between augmented reality and virtual reality, so here’s [...]

2018-09-06T08:45:04+00:00 September 5th, 2018|Augmented Reality|

Virtual Reality – The Past, Present and Future

“Today's virtual reality technologies build upon ideas that date back to the 1800s, almost to the very beginning of practical photography. In 1838, the first stereoscope was invented, using twin mirrors to project a single image. That eventually developed into the View-Master, patented in 1939 and still produced today”. (The Franklin Institute). The Past Going back even [...]

2018-08-31T15:13:31+00:00 August 31st, 2018|Virtual reality|

5 Reasons you should consider using CGI for Interior Design

There have been lots of advancement in 3D modelling and rendering over the last few years and getting an interior 3D visualisation created is now significantly cheaper. This has opened up the doors for interior designers to adopt and adapt to this new advancement in technology. 3D visualisations can be a highly persuasive way to depict the [...]

2018-08-21T12:51:24+00:00 August 21st, 2018|Uncategorised|